TRADER Joe's has discontinued its Soy Creamy Cherry Chocolate Chip frozen dessert and shoppers are blaming themselves for its demise.
The non-dairy sweet treat was a fan favorite among vegans, but now it is listed as "not available" on the Trader Joe's website.
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One fan broke the news on Twitter writing: "Trader Joe's discontinued the vegan cherry chocolate ice cream," followed by crying face emojis.
"I haven't bought it in a year. I blame myself," a shopper replied.
Another customer tweeted: "I liked this flavor too, alas."
However, the shopper suggested a new frozen treat to replace the void left by the non-dairy ice cream.
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"I can vouch for the new oat milk-based ice cream sandwiches —they’re delicious!"
The Oat Non-Dairy Frozen Dessert Sandwiches, which come in a box of six, are also vegan and kosher like the Soy Creamy Cherry Chocolate Chip dessert.
Another fan of cherry ice cream posted a meme with the word "unbelievable," tweeting about the disappointment shared among Trader Joe's shoppers.
The cherry-flavored dessert made its first debut in 2004 before being vegan was popular.
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A fan base grew for the dessert, however, sales started to decline around the end of 2018, according to the Trader Joe's website.
The dessert was originally discontinued in 2019, but the retailer brought it back because of an outcry from customers and even employees.
"It's back, and it's here to stay!" Trader Joe's said in a blurb about the product.
Even though this promise remains on the retailer's website, the product is apparently no longer available.
If you are craving a creamy vegan dessert, but aren't a fan of ice cream sandwiches, Trader Joe's offers other non-dairy options.
Hopping on the bubble tea trend, the retailer stocks a Black Tea and Boba Coconut Non-Dairy Frozen Dessert.
