TARGET CEO Brian Cornell has been accused of spreading lies after an interview where he defends pulling a campaign that cost the company millions of dollars.
Cornell addressed the topic of Target's Pride merchandise in a recent interview, standing by his decision to remove some of the products to protect his workers.
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Will Hild, the executive director of the right-wing organization Consumer's Research, accused Cornell of lying.
"He just flat out lies about what Target did," Hild told Fox News Digital.
"He says that they didn't target children with transgender ideology products, and he says that they didn't work with the devil worshiper.
"Both of those things are verifiable facts," Hild said.
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"They've been reported by a number of different publications, and there's just no question that this was done."
"He's flat out lying to his customers."
Cornell defended his decision to pull out some of Target's Pride Collection merchandise in an interview with CNBC.
He claimed his employees were exposed to dangerous situations following the backlash that the Pride products had received.
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"What I saw back in May is the first time since I’ve been in this job where I had store team members saying, ‘It’s not safe to come to work,'" he said.
Hild's comments refer to various Pride products that were available on Target, including designs by Erik Carnell.
Carnell is an LGBTQ designer who was contacted by Target for a partnership with his brand Abprallen.
“For starters, I don’t believe in Satan,” said Carnell to the Washington Post.
He explained that he used satanic imagery in some of his designs to make a political point.
These designs were never available on Target's shelves.
“It’s no different to people reclaiming slurs and trying to remove the power from it to try and use it to benefit them," he said.
Target's decision to remove its Pride merchandise angered many customers across a range of political ideologies.
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It's a choice that comes at a time when there are a rising number of bills targeting LGBTQ rights all over the country.
Target has not responded to a request for comment.
