RIC FLAIR has a new endorsement deal - to sell viagra.
The wrestling legend shared the commercial on his social media with his trademark catchphrase 'woooo'.
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Flair, 73, retired from wrestling earlier this year.
And now the Nature Boy is helping out people who Mother Nature has caught up with.
Flair promoted a drug called 'Mount Everest' to his followers.
And he joked: "This ain't your grandfathers boner pill."
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The 73-year-old is trying to help men conquer erectile dysfunction in a discreet way.
The irony is that his commercial is anything but discreet.
'Mount Everest' say their goal is: "Helping guys enhance their sex life through our custom compounded medication as well as generic and brand-name alternatives."
Fans were stunned at seeing Flair's commercial pop up on their timelines.
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One joked: "Here for a good time not a long time."
Another said: "WOOOOO! ALL NIGHT LONG!!!"
But not everyone was convinced it was a good idea for Flair to promote the pill.
A fan tweeted: "Ric we all THOUGHT you had no dignity. You didn't have to confirm it."
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Flair was a 16-time world champion during an iconic wrestling career.
His last ever match took place in Tennessee in July.