KROGER has confirmed that the retailer discontinued a favorite summer snack, after hearing from fans who complained about not seeing the product on shelves for more than a year.

Shoppers are left distraught when they can't find their grocery go-to's, especially when they are left guessing why these items suddenly vanished.

Kroger confirmed that it discontinued a favorite summer snack after fans complained about not seeing the product on shelves for more than a year

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Kroger confirmed that it discontinued a favorite summer snack after fans complained about not seeing the product on shelves for more than a yearCredit: Getty
One distraught shopper asked Kroger where the Prime Rib & Horseradish chips went on Twitter

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One distraught shopper asked Kroger where the Prime Rib & Horseradish chips went on TwitterCredit: Kroger

Rich (@mxylptlk) on Twitter falls into this group. He decided to take matters into his own hands and tweet at Kroger to finally get an answer about his favorite bag of chips.

The disgruntled customer asked the Kroger Twitter account "What's going on" with the Prime Rib and Horseradish chips?

He showed a picture of the Kroger-brand chips in his post. They are a wavy chip flavored with prime rib and horseradish seasoning.

Rich said, "[I] haven't been able to get them reliably in over a year in Las Vegas."

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He then inquired about the source of the problem. "Still supply chain issues?" Rich asked.

While Kroger did not say if they were having supply chain issues, the company confirmed that the chips had been removed from stores.

"Unfortunately, we have discontinued our Prime Rib and Horseradish chips," the retailer said.

"We'll let our leadership know you'd like us to bring them back. Sorry we don't have better news. Thank you for reaching out."

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Rich appreciated Kroger letting him in the loop about his favorite chips and told the retailer that the store workers "didn't know" about the discontinuation.

Kroger replied: "Sorry we no longer carry the chips and that you had to tweet to us about it. Thanks for shopping with us."

GROCERY STAPLES GONE

Another Twitter user contacted Kroger to find out what happened to her favorite coffee creamer.

Elisabeth (@craftingmagic82), tweeted: "Can @kroger explain why they got rid of their sugar-free hazelnut creamer?"

She added: "Every other brand sells out of that one specifically and I need to know why that one was axed.

"Hazelnut is the only good flavor and now I’m either forced to spend $5.00 or get regular."

Kroger responded: "There are a variety of reasons why we discontinue products, but the most common one is low sales.

"We will let our leadership know you want us to bring back our sugar free hazelnut creamer. Thank you for reaching out."