A little bit about First Choice

First Choice aims to give holidaymakers the best value when travelling. That’s why there are so many offers and options tailored to fit every budget. First Choice is partnered with TUI, which means there are thousands of hotels in plenty of destinations on offer. While First Choice operates online, you can visit your nearest high street TUI Store to coordinate the details of your First Choice booking.

With over 6 million holidaymakers travelling with TUI, the choice is clear - make outstanding savings with a First Choice discount code!

The most popular pieces at First Choice

First Choice offers variety with their holidays, from city breaks to winter trips - here are a few popular choices!

Tenerife deals from £222pp

You can bag yourself a relaxing break to Tenerife - the big sister of the Canary Islands - and enjoy golden beaches, spectacular hikes, and shallow seas from £222 per person. Your First Choice discount code will help you save more.

Crete deals from £294pp

If you fancy a Greek getaway, the beautiful island of Crete is waiting. You can find beautiful spots for sunseekers or a packed A-Z list of historical and cultural treasures. From only £294 per person (or less with a First Choice promo code), this island has something for everyone.

Florida holidays from £436pp

If you are seeking something more far-flung, First Choice offers spectacular Florida holidays from £436 per person with an array of thrilling theme parks, pristine beaches and wild swamps and wetlands on offer. You can use your First Choice discount code to land this dream destination.

Seasonal sale events for your calendar

Autumn: Set yourself up with next year’s holiday at a bargain price. For Black Friday you can save up to £200 on bookings for all First Choice trips from short-haul to long-haul holidays.

Winter: Get away from the rain and cold with First Choice winter sun holiday deals! You can save hundreds of pounds and banish the winter blues with the variety of options in the winter sale.

How do I redeem my First Choice discount code?

It’s easy to use your First Choice promo code and start saving on your dream destination. Simply follow these steps:

  1. Once you’ve selected your trip, follow the booking process to the Book Now page.

  2. Under ‘Passenger Details’ you will see a field named ‘Discount Code’.

  3. Enter your First Choice code and select ‘Apply’.

What can I do if my code isn’t working?

If your First Choice discount code isn’t working, please try the following steps:

  • Check that the First Choice voucher that you’re trying to use is valid with the reservation or booking that you’re trying to make.

  • Ensure that you’ve entered the First Choice discount correctly. Try copying and pasting the code to make sure it’s correct.

  • Make sure you’ve created a First Choice account - you may have to sign in to complete the payment using a First Choice voucher code.

First Choice FAQs

Is there a First Choice sale section?

Yes, there is! Simply go to the First Choice homepage, and select ‘Deals’ from the top bar to browse the First Choice clearance section for a wide range of savings on summer and winter holidays and last-minute getaways.

Is there a First Choice Black Friday discount?

Yes! You can make big Black Friday savings with First Choice, with up to £200 off bookings on all holidays, from short-haul beach trips, to glamorous long-haul destinations in the USA and Mexico.

Can I find discounts for existing customers?

Yes, you can! If you go to the First Choice homepage, and select ‘Deals’ from the top bar, you’ll see the full range of savings you can make on all types of amazing holidays.

Is there a First Choice first order discount?

There currently isn’t a first order discount at First Choice, but you can find great First Choice deals if you visit the ‘Deals’ section of the website. Simply go to the First Choice website homepage and select one of the options at the top of the page.

Can I get a First Choice student discount?

Yes, you can get a student discount at First Choice. First Choice partners with TOTUM - simply visit TOTUM and verify your student status to unlock a variety of savings.

Is there a First Choice birthday discount?

There currently isn’t a birthday discount at First Choice, but browsing the ‘Deals’ section of the website via the homepage can land you some great First Choice offers.

Can I benefit from subscribing to the First Choice newsletter?

Yes, you can - signing up for the First Choice newsletter will put you first in line to hear all about special offers, news, and First Choice discounts. Subscribing will also put you in the draw for the chance to win money off your next trip.

Can I get gift cards at First Choice?

Yes - you can buy a TUI Gift Card through First Choice and give the gift of travel. The maximum account balance allowed for physical gift cards is £5,000 or £3,000 for e-gift cards.

Do I get any discounts through the First Choice app?

The First Choice App doesn’t offer discounts at this time, but it’s an easy and convenient way to arrange your holiday from anywhere, including tailored information about experiences and cool destination checklists.

What is the First Choice returns policy?

  1. The First Choice returns policy allows you to cancel your holiday or flight via the Manage My Booking section of the website or app. You can also contact First Choice directly to cancel your booking.

  2. Whether you can receive a refund depends on the booking terms and conditions.

  3. If your holiday is cancelled by First Choice, you’ll automatically receive a refund within 14 days.

Can I get next day delivery at First Choice?

You won’t receive next day delivery at First Choice. However, once your flight or hotel booking is made, you will receive a confirmation directly to the email address that you provided.

Is there a First Choice price match policy?

There isn’t a First Choice price match policy, but you can still make great savings by visiting the ‘Deals’ section of the homepage and exploring all the First Choice offers!