ESPN announcer Matt Barrie has been caught eating mayonnaise live on television.
The on-air moment occurred on Wednesday during the Duke's Mayo Bowl featuring North Carolina and Virginia.
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Barrie was alongside analyst Dan Mullens as the duo called one of the most well-liked college football bowl games.
And the broadcast team was given numerous types of mayonnaise to eat during the game.
In the first quarter, Barrie and Mullens taste-tested a spicy habanero-garlic flavored mayonnaise.
Mullens tested the flavor first and was impressed with the taste, saying: "Not a bad start."
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Barrie was next to attempt the mayonnaise and also seemed to enjoy the flavor.
He then told viewers: "My mayo hormones are raging...That was fantastic.
"You know I love some spice."
All of a sudden, a play began and Barrie attempted to battle through making the call while still consuming the spicy mayonnaise.
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On a first-down play, West Virginia's Garrett Green would throw an incompletion out of bounds.
Once the play was over, he said: "Actually, I don't know how smart it was to rip that habanero before calling a play."
A video of Barrie eating the mayonnaise went viral on X, and fans were horrified with the on-air sequence.
One commented: "Painful to listen to."
Another wrote: "Mayo is revolting, without question the worst condiment ever conceived."
A third stated: "Hard to watch."
Barrie and Mullens would also try bacon and tomato mayo and even mayo-flavored nachos.
West Virginia would go on to win 30-10.
After the game, Mountaineers head coach Neal Brown was dumped with a huge container full of mayo.
