A TARGET location has put up security glass on entire aisles of security glass, in a new anti-theft measure that has concerned shoppers.
The store in San Francisco, California, locked hundreds of products behind security glass.
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A YouTube video of the store posted by Storyful News and Weather shows the expansive anti-theft structure placed throughout the beauty section.
Target has continued to introduce anti-theft measures in its stores after the company said burglaries have "gotten increasingly worse."
"Like other retailers, organized retail crime is a concern across our business," a Target spokesperson said to The U.S. Sun.
"We’re taking proactive measures to keep our teams and guests safe while deterring and preventing theft."
The retail giant has rolled out several controversial anti-theft items in stores, citing the rise in shrink.
The brand rolled out more security tags, loss prevention officers, and locked cases to keep unsold products in the store.
"These mitigation efforts include hiring additional security guards, adding third-party guard services at select locations, and using new technologies and tools to protect merchandise from being stolen," the spokesperson continued.
"We are working with legislators, law enforcement, and retail industry partners to support public policy that would help achieve our goals of creating a safe environment in our stores and keeping our doors open in communities across the country."
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Customers are none-too-pleased with their experiences in-store, given all the difficulties anti-theft security adds to customer experiences.
"I didn't think the downtown Target could make my shopping experience worse but locked cabinets for everyday hygiene products - when there's security AND cops posted at the entrances and wandering the store, not to mention top tier surveillance," one shopper tweeted.
"It's hostile."
SAN FRANCISCO'S CRIME NARRATIVE
Headlines have plagued San Francisco's image as a crime-ridden city.
Data from the police suggest otherwise.
According to the city's crime dashboard - reported by the police - motor vehicle theft, burglary, and sexual assault crimes have decreased in the past year.
Robbery incidents, however, have seen a more than nine percent increase in the past year.
While data suggest companies have a statistical cause for concern, other attention-grabbing events have painted the entire city in a less-than-stellar light.
Cash App Founder Bob Lee was found stabbed to death in broad daylight on the city streets.
The event led to consternation from residents, including Elon Musk, chiding the city as "violent."
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Police have since arrested Nima Momeni, 38, for his murder.
Momeni was a long-time colleague of Lee's.
