THE new season of Claim to Fame has just started, and already there is a universally despised player.
The game show challenges a group of contestants to uncover who each of their celebrity relatives are.
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Kevin and Frankie Jonas, themselves lesser known relatives of celebrity stars, host the show.
Monday's season premiere introduced 12 participants who are not famous themselves but are related to A-listers.
Over the course of the season, Claim to Fame contestants will have to lie and try their hardest to keep their relatives' identities safe and win $100,000.
However, one of the mystery relatives has become the show's new instant target.
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NO HUGO
During an opening round of Two Truths and a Lie, "Hugo" said his celebrity relative is his grandfather, he's best known for being an athlete, and that he's won a Nobel Prize.
The athlete part was the lie, but Hugo spent the rest of the episode trying to dress and act like a professional athlete himself.
He even tried to lift some heavy weights. But no one was buying it.
Throughout the episode fans expressed their displeasure with the cocky contestant.
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"How has Hugo become the villain so quickly?" one person tweeted. "Or is it just me?"
Another slammed: "16 minutes into season two and I already hate Hugo!"
"Hugo sure didn’t waste any time becoming the most obnoxious contestant this season," a viewer raged.
Another added: "He's so smug!" while one person said, "Huge is kind of annoying!"
Others said Hugo looks like another controversial figure: Elon Musk.
"Hugo is definitely related to Elon Musk," one person tweeted as another claimed: "I feel like I've seen Hugo's face before."
"Huge reminds me of Elon Musk," a fan tweeted, and another commented: "Is Hugo related to Elon Musk?"
Elon, 51, is an entrepreneur and the founder and CEO of SpaceX and Tesla, however has been a divisive figure since acquiring Twitter for $44B
GOING HOME
By the end of the episode, Hugo was equally disliked by his fellow players, and was the week's loser.
That meant he had to correctly guess the identity of a fellow housemate, or reveal his connection and be sent home.
Hugo chose to guess who Carly was related to, going with Tom Hanks.
Hugo was correct, earning another week in the competition.
Carly instantly broke down in tears, admitting that she was shocked Hugo picked her, and got the connection correct.
Then she turned on him, screaming that she "helped him."
"I swear I hope you go home!" she exclaimed.
On her way out, she had a total breakdown, lamenting her lost time on the show.
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"I don't deserve this! She shouted through tears. "I should have more camera time! I should be here longer!"
Claim to Fame airs Mondays on ABC at 8/7c.
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